Insights & Resources
Page 12 - More practical guides and honest takes on digital marketing.
Google AI Overviews: How They Work and How to Appear in Them
AI Overviews appear in 47% of Google searches. Learn how Google selects sources and how to optimise your content to appear in them.
Berenice S.
April 10, 2026 · 16 min read
Google's March 2026 Core Update Is Done. Here's What Changed.
Google's March 2026 Core Update Is Done. Here's What Changed.
Berenice S.
April 9, 2026 · 5 min read
AEO vs SEO vs GEO: What's the Difference and Which Do You Need?
SEO gets you ranked. AEO gets you in featured snippets. GEO gets you cited by AI. Learn the differences and when you need each strategy.
Berenice S.
April 8, 2026 · 12 min read
How to Get Your Brand Cited by ChatGPT, Perplexity, and Google AI
Step-by-step guide to getting your content cited as a source in AI search results. Covers content structure, authority signals, and bot access.
Berenice S.
April 7, 2026 · 10 min read
ChatGPT vs Claude for SEO: Which AI Should You Actually Use?
We compared ChatGPT and Claude across real SEO workflows. Here's which one wins for content, audits, keyword research, and automation.
Berenice S.
April 6, 2026 · 7 min read
What Does SEO Stand For? (And What It Means for Business)
SEO stands for Search Engine Optimisation. But the acronym only tells half the story. Here's what SEO actually means for your business and why it matters in 2026.
Berenice S.
April 1, 2026 · 8 min read