Insights & Resources
Page 3 - More practical guides and honest takes on digital marketing.
Profound vs Peec vs Otterly: Who Sees Your AI Mentions
I compared all three AI visibility trackers today. Profound, Peec and Otterly are not chasing the same buyer. Here is which one an SG SME should skip.
Berenice S.
August 27, 2026 · 7 min read
Content vs Backlinks vs Technical: What to Fix First
Every prospect asks the same thing: content, backlinks or technical first? The answer is whichever one is capping you. Here is how I diagnose it.
Berenice S.
August 24, 2026 · 8 min read
Google's August 2026 Spam Update Is Live. Who Gets Hit?
Google's third spam update of 2026 is live. Who actually gets hit, why Google says these updates still need to happen, and what to do before you react.
Berenice S.
August 19, 2026 · 3 min read
Is ChatGPT Recommending You Without Sending You Traffic?
AI assistants are name-dropping businesses to users without sending a single click. Here is how to detect it and what to do about it.
Berenice S.
August 19, 2026 · 8 min read
White Hat vs Grey Hat vs Black Hat SEO: What Survived 2026
White hat, grey hat or black hat SEO in 2026? Honest look at which tactics still work, which get penalised, and what Singapore businesses should do.
Berenice S.
August 17, 2026 · 8 min read
Singapore Agency Horror Stories. I Survived a Few
Singapore agency horror stories for the seventh month: the monologue boss, the tip jar, "we're a family." How many of these ghosts have you met?
Berenice S.
August 12, 2026 · 4 min read