Insights & Resources
Page 2 - More practical guides and honest takes on digital marketing.
Is ChatGPT Recommending You Without Sending You Traffic?
AI assistants are name-dropping businesses to users without sending a single click. Here is how to detect it and what to do about it.
Berenice S.
August 19, 2026 · 8 min read
White Hat vs Grey Hat vs Black Hat SEO: What Survived 2026
White hat, grey hat or black hat SEO in 2026? Honest look at which tactics still work, which get penalised, and what Singapore businesses should do.
Berenice S.
August 17, 2026 · 8 min read
Singapore Agency Horror Stories. I Survived a Few
Singapore agency horror stories for the seventh month: the monologue boss, the tip jar, "we're a family." How many of these ghosts have you met?
Berenice S.
August 12, 2026 · 4 min read
Google Now Shows Your AI Impressions. Just Not Your Clicks
Search Console's Generative AI tab turned up in our property this week. It counts every AI impression and hides every click. Here's what it's good for.
Berenice S.
August 11, 2026 · 6 min read
DIY SEO vs Hiring an Agency: A Real Cost Comparison
Should you DIY your SEO or hire an agency? Real cost breakdown for Singapore SMEs including time, tools and opportunity cost.
Berenice S.
August 6, 2026 · 8 min read
In-House SEO vs SEO Agency: When Each Actually Makes Sense
In-house SEO team or third-party agency? Real comparison for Singapore businesses based on cost, scale, expertise and speed. The honest answer.
Berenice S.
August 5, 2026 · 8 min read