Quick answer:
Business Hub is OpenAI's new dashboard where you claim your business in ChatGPT, keep its details current and see how often ChatGPT mentions you and sends clicks to your website.Key Takeaways
- OpenAI launched Businesses in ChatGPT in beta on 10 November 2026, with a dashboard called Business Hub.
- Claim your business in Business Hub to update the details ChatGPT shows about you, such as your website, description and logo.
- After verification, Business Hub shows how many times ChatGPT mentioned your business and how many clicks it sent to your website over the past 28 days.
- A blank number in the report can mean there is too little data yet, so check again before assuming nobody saw you.
- Claiming your business does not make ChatGPT recommend you more often, so your website content still decides what ChatGPT says.
- Business Agents, the chat assistant customers can talk to inside ChatGPT, are only open to some US ecommerce and online service businesses for now.
OpenAI launched Businesses in ChatGPT in beta on 10 November 2026. Its dashboard, Business Hub, lets you claim your business and see how people find you in ChatGPT, which OpenAI says has 1.2 billion weekly users.
It is the closest thing ChatGPT has to Google Search Console. Until now, a business owner had no report from OpenAI showing whether ChatGPT recommends you without sending traffic, and Business Hub is the first.
What Business Hub gives you
Business Hub works much like a Google Business Profile for ChatGPT. Once OpenAI approves your claim, three things become available:
1. Control over your business details
You can update your website address, business description, category, logo, delivery policy and return policy. Shops can also add a product feed with prices and stock levels, which ChatGPT may use to answer questions about your products.
OpenAI reviews each change before it goes live, so an update can take some time to appear in answers.
2. Insights on mentions and clicks
The Insights page shows activity over the past 28 days in three parts:
- Mentions count how often ChatGPT referred to your business in its answers.
- Website clicks count how often people clicked a link to your website inside ChatGPT.
- Discovery topics group the common themes of conversations where ChatGPT cited your website.
OpenAI does not share individual questions or chats with businesses. The topics show themes only, such as the kind of service people asked about.
3. A Business Agent (US only for now)
A Business Agent is a chat assistant inside ChatGPT that answers customer questions using the product and policy details you provide. Customers can open it from your ChatGPT profile, in a labelled chat separate from ChatGPT's own answers.
For now, Business Agents are limited to eligible ecommerce and online service businesses in the US. They can explain products and policies and link to your website, but they cannot take orders, make bookings or look up a customer's order.
How it compares with Google Search Console
Business Hub covers ChatGPT only, and Google Search Console covers Google Search only. Their reports measure different things:
| Google Search Console | ChatGPT Business Hub | |
|---|---|---|
| Where the data comes from | Google Search results | ChatGPT answers |
| What it counts | Impressions, clicks, click rate and average position | Mentions and website clicks |
| What it shows about searches | The actual search phrases people typed | Topic themes, never the actual questions |
| How you verify | A DNS record, an HTML file or a meta tag on your website | Phone, business email, DNS record or Shopify, plus an ID check |
| Business details you can edit | None (edit these in your Google Business Profile) | Website, description, category, logo and policies |
Use both, since a customer may ask ChatGPT on Monday and search Google on Tuesday. The Performance report in Search Console remains the place to see which searches bring Google traffic.
How to claim your business in ChatGPT
The steps from OpenAI's setup guide are:
- Sign in to ChatGPT and open Business Hub from the sidebar.
- Search for your business by name and select the matching listing.
- Verify by text message or automated call to your business phone, a code sent to your business email, a TXT record added to your domain's DNS, or your Shopify store.
- Wait for OpenAI to email its decision on your claim.
- Complete the identity check with Persona, which can ask for a government ID, business registration details and proof that you represent the business.
You cannot edit your details or see Insights until the Persona check is approved. The blue verified badge on your profile also appears only after that approval.
If your main number goes to a receptionist or a call centre, DNS verification is usually easier. Your web developer or domain provider can add the record for you.
For local shops and restaurants outside the US, availability is still limited. OpenAI's guide says local stores can currently claim only an existing US listing, so check again as the beta expands.
How to read the numbers
For an online business, a mention counts only when ChatGPT refers to your website. ChatGPT naming your brand without your website does not count.
For a local business, a mention counts when ChatGPT shows a result for that location, even if the person never opens your listing.
A click in Business Hub is a click on a link to your website. As Search Engine Roundtable reported from the dashboard, the help text says clicks do not confirm a website visit or a sale, so check your analytics for the visits themselves.
Blank numbers are common in the first weeks. OpenAI says a blank metric can mean there is too little activity to report yet, or that data is still being collected.
Claiming does not change ChatGPT's recommendations
OpenAI states that claiming lets you manage your own information, and that it does not guarantee more visibility in ChatGPT. Running ChatGPT ads does not change ChatGPT's own answers either.
ChatGPT also uses other sources when it describes your business. If your website, reviews and directory listings disagree with your Business Hub details, customers may still see the older information.
Keep your website as the source of truth. Write your business description with the words customers use near the start, the same way you would write a page title for Google.
Who should claim now
Every business can benefit from checking its listing early, but the urgency differs by situation:
| Your situation | What to do now |
|---|---|
| You sell online or run an online service | Claim now and connect a product feed if you sell products |
| You run a local shop or clinic outside the US | Search for your listing in Business Hub, and claim it once your location is supported |
| ChatGPT already describes your business wrongly | Claim the listing, correct the details, then fix the same facts on your website |
| Someone else has already claimed your business | Use Dispute ownership on the profile and verify with Persona |
| An agency manages your marketing | Claim it yourself, then add the agency from the admin account |
Claim the listing under your own business account. The admin who claimed it can later add teammates or an agency, so you keep ownership if you change providers.
The bottom line
Claim your business in Business Hub this month, so you control the details ChatGPT shows and can see whether it mentions you at all.
Our SEO services cover on-page optimisation and content strategy for the website that ChatGPT reads. As a GEO agency in Singapore, we also track your visibility across major AI platforms every month.
An SEO consultant can run a competitor and gap analysis on the topics your rivals are cited for. Get a free audit from our Singapore SEO firm to see where your business stands.
