# SEO Trends That Actually Matter in 2024
Every year, the SEO industry buzzes with predictions about what's "hot" and what's "dead." Most of it is noise. Here's what actually matters for your organic traffic this year.
## 1. Content Quality Over Content Quantity
The days of churning out mediocre content are over. Google's helpful content update has made it clear: if your content doesn't provide genuine value, it won't rank.
**What to do:** Focus on creating fewer, better pieces. One comprehensive guide beats ten thin articles every time.
## 2. User Experience is a Ranking Factor
Core Web Vitals are here to stay. If your site is slow or clunky on mobile, you're leaving rankings on the table.
**What to do:** Run your site through PageSpeed Insights and fix the obvious issues first.
## 3. E-E-A-T Matters More Than Ever
Experience, Expertise, Authoritativeness, and Trustworthiness. Google wants to know that real humans with real expertise created your content.
**What to do:** Add author bios, cite your sources, and showcase your credentials.
## The Bottom Line
SEO hasn't fundamentally changed. Create valuable content, make your site fast and easy to use, and build your reputation. The fundamentals always win.
