# How to Allocate Your PPC Budget for Maximum ROI
Most businesses waste money on paid ads because they don't have a systematic approach to budget allocation. Here's our framework.
## Start With Your Goals
Before allocating a single dollar, be crystal clear on what you're trying to achieve:
- Brand awareness?
- Lead generation?
- Direct sales?
Each goal requires a different strategy.
## The 70/20/10 Rule
**70% Proven Performers:** Campaigns and keywords that consistently deliver results.
**20% Optimization:** Testing variations of what works to find improvements.
**10% Experimentation:** New platforms, audiences, or creative approaches.
## Track Everything
If you can't measure it, don't spend on it. Proper conversion tracking is non-negotiable.
## Review Weekly, Adjust Monthly
Check your numbers weekly, but don't make major changes too quickly. Give campaigns time to optimize.
## The Bottom Line
Smart budget allocation isn't about spending more—it's about spending better. Start with data, test systematically, and double down on what works.
