Basics of SEO

basics of seo

Quite popularly abbreviated as ‘SEO’, the Search Engine Optimization is referred to as the methodology of ensuring the visibility of one’s website and its respective content on the pages of the giant search engines like Google, Yahoo, and Bing etc. These pages are otherwise known as the search engine results pages (SERPs). As the name suggests, it is a process where the main motive is to optimize a method or maybe a series of methods in order to ensure the visibility of the concerned contents of the website of a developer. One of the basic term associated with the SEO method is the ‘Organic results’- meaning those results which appear naturally on the webpage and are unpaid. It is quite natural that people search for a plethora of stuffs while surfing. Another term which is in regard in this context is ‘traffic’. This is completely a business oriented procedure where one developer or any business employee seeks to leverage SEO in order to attract more specific traffic, thus attaining revenue and profit during the process. The search engine optimization has proven to be a compulsory marketing strategy in order to compete in this super fast world.

Let’s discuss the basics required in the method of search engine optimization.


It is absolutely no brainer that the giant search engines like Google and Yahoo run the whole market of web traffic even though there’s scope available in reference with certain social media and other referral sources. But quite naturally, the search engine is the ultimate place where one starts his/her search query. The search query is extraordinarily fatal in the SEO process.

When an Internet user enters certain words/phrases, the search engine begins the process of navigation of the traffic to the suitable website. So basically the search engines act as the link or channel between the user’s demand and one’s website. The site structure comes into play following the search query. A website must be developed and optimized in such a way that the search engine will successfully guide a user to it without looking for any other option.

For the process of navigation, there exist numerous algorithm methods which are initiated and followed accordingly in the SEO process. Your site must contain specific databases and features of any business product or stuff that proves conducive in the search process when one enters certain keywords in a search engine. The contribution of SEO has proven to be massive in this business world. The stakes are really high in terms of popularity of websites in the market. This is directly in proportion to all the revenues and profits. So, certain paid methods are also available where the SEO is done. The search engines are rapid enough to crawl deeply into websites due to colossal advancements in the technology used for the purpose of navigation.

The search engines look for pages that contain real specific as well as relevant information about the desired search query of a user. It is completely based on the keywords typed in by him or her. So what SEO demands is the quality of the website, which is referred to as the close proximity of the keywords one can develop in order to make the search engine guide the user to his/her website and thus drive the web-traffic quite well. There are plenty of websites which deal with the same stuff which one searches about. And in this very busy world, no one has time! Whatever appears on top seems to be the solution the user. So, the SEO has become a necessity than a luxury.


The Search Engine Optimization procedure deals with the proper relevance, specific information, and healthy promotion in order to march ahead to the path of business success by ensuring the visibility of one’s website through a channel we already discussed called the search engine.

It has been a marketing tactic in order to compete against the mighty website developer for the purpose of exposure and promotion of stuffs and products through website.

The crawlers are impatient while it comes to internet surfing. So SEO process has proven to be the real deal in the recent past indeed.