What is Copywriting?

copywriting secrets

You have you would know way more about the power of the written words than 99% of business owners out there sound good cool so here’s how it’s gonna work so how to turn words into cash now.

What am I talking about I’m talking about the skill of copywriting so let me ask you a question first of all when I say this most entrepreneurs don’t even have to have I have no clue what exactly is copywriting. They’re thinking or are you thinking like trademark like copyright right.

No so tell me what from your point of view what exactly is copywriting just yell the answer hmm clickbait what do you mean marketing okay yeah writing in a way that convinced will do something not bad yes act yes persuasive copy yes okay model something already worked in my place with known content yes okay motivate them getting excited to buy yes written communication to express the valley now notice how many can hear a lot of different definitions

Yes that’s the first issue because people get confused is it marketing is it advertising is it the written words is it to get them excited exactly what do I do with this thing so is it beneficial to just let’s define them as a first step yes so there’s no confusion so what exactly is copyrighted the old definition of cooperating by many many good copywriters from the past we’re talking about 20 30 50 years ago is writing is salesmanship in print ladies it could also be saleswoman ship in print just for now the old definition is cooperating itself spin ship in print now the keyword being there is sells what’s the keyword now sells it means we’re here it’s writing that has only one purpose and is to what sell it’s a sell and it’s a sell so sales mention in print and I think that’s a pretty good definition.

Facebook ADS Writing

I think it’s a little bit out of date compared to now we also have social media Facebook a lot of different things when copywriters marketers came up with that definition many years ago we we were we mean we’re talking about printed advertising we are talking about like direct mail sales letters but now there’s so many other forms of media yes so he’s my new definition write this down cooperating is using the written word using the word written word to start and hence or extend a relationship with a customer that includes salesmanship or saleswoman ship in a print I’ll say it again copywriting is using the written word to start and hands or extend a relationship with the customer that includes salesmanship in print okay that’s the new definition new definition how many of you like this definition better.

This covers a broader spectrum start and hands or extend a relationship you got it okay so with cooperating so why why is that important who could tell me why is that important okay and you know the objective okay but why is cooperating and point it gets your message out there okay building relationship okay it’s like dating how no but why is that important there why is cooperating important getting close getting close yes credibility part of it okay let me rephrase the question how does that Woodlake to making money why is it important when it comes to influencing yes yes but why not yourselves why not why cooperating it’s what good answer here’s the thing how many of you were here last month when I did the experiment remember what I said communication equals what wealth right it’s down communication equals wealth so communication equal if communication equals wealth it means the more people you communicate to you deliver your value to the more money going to make.

If you’re selling one-on-one what’s your ratio is what one to one if you’re selling to one to fifty a hundred your ratio is one to one 100 now but with cooperating what is your ratio you guys hear that cheating somebody just bought something from my website and I’m not there selling without my physical presence another to change somebody just bought something for my website I’m not there it’s simply the power of my written words you think of all the formants communication skill sales how many Imported is saying you know sales is the number one ability that entrepreneur needs to have yes and I agree to start with you can’t even sell on one on one forget about being entrepreneur forget about being a successful entrepreneur and then once you develop that if you’re good and you might one-to-many now I’m talking one to many many many more without you being there and that’s the power of the written word because of the word leverage what’s the word leverage and it’s 24/7.

What’s fascinating is this as important as this skill I believe of all the skills of business copywriting is one of the most valuable and it’s the one that it made me the most amount of money and one of the least understood and least appreciated one of the least understood and least because whenever I talk about copywriting first of all people are not interested in it they just not interest in it you talk to entrepreneurs yes I want to learn how to sell great cooperating what the hell is that I’m not a writer yeah but they would spend hundreds thousand tens of thousands of dollars on driving traffic on running their ads on media but they never look at that’s the copy actually work and convert they would spend ten thousand for marketing budget.

They will not spend one thousand on the copy part of the mean least understood and least appreciated and with entrepreneurs they don’t understand the power of the written words but with you after the day I think you see this is an area in you pay attention to you regardless of what marketing you do regardless makes sense so least understood least appreciate it and that’s the good news that’s actually the good news why and I’m not asking you to be how many of you believe you’re not a good writer.

Why should you start advertising online in 2019?

internet online strategy

Remember your high school chemistry? When you heat a gas, the molecules move more and are more likely to collide?

Same thing happens in a bad economy. It might not be visible to the naked eye, but consumers are moving more, and there is a greater opportunity  for you to collide with them.

Case in point: tomorrow, I’m changing my eye doctor. I have been going to my current eye doctor for nearly 20 years, and I thought (and still believe) that he is one of the best. I also always thought he was a little on the pricey side, but for the better part of 20 years that wasn’t part of my decision making on this purchase.

Cost to advertise Facebook in Singapore

But things are different now. Consumers (and I’m one of them) are re-examing every purchase. So, this new economy made me stop and re-think what had always been a habitual decision. I started thinking, “What am I getting for his higher price”? That combined with the fact that his office isn’t very convenient to where I work or live, suddenly put me in play as a consumer.

I heard an ad for a local eyeglass store that was offering a free exam with an eyeglass purchase plus they were offering two glasses for the price of one. There was a time that even if I heard that ad, I wouldn’t have paid attention because I was satisfied with the relationship I had with my eye doctor.

Today, this economy has consumers re-evaluating almost every one of their buying relationships. This means consumers are moving more. You can get the attention of someone today that you had no shot at one year ago. You have to match their movement with your own through aggressive marketing and experimenting with new offers. Do that, and you will increase the amount of “collisions” you have with new customers.

There’s no better place to start than your website. When consumers are researching alternatives for their existing relationships, they go to the web. You simply have to have an effective website that either by paid search engine marketing or natural search engine optimization, appears on the first page of the results for the phrases your consumers are using. You’ll be amazed at how many consumers you can collide with.

Everyone searched on the internet!

You have to take action now by shifting your strategy to online.

At Novatise, the team is able to help you out with the entire plan to go digital.

The time is NOW! Take action!.

Cost of Website maintenance in Singapore

cost of web maintenance

The online business is increasing with the demand of the market. There are different numbers of people who are taking their business online to cater to a different number of audiences. Most people are not aware that maintain a server is also important and it could cost them money. The cost of using different service will be higher depending upon their features. It is a myth that setting and running an online site is a one time cost. There are different types of maintenance that an online site requires. These are the different things that could cost you money while building an online site.

Read also: How much do you think an SEO campaign should cost in Singapore?

Choosing a Domain Name – A domain name is the address of the site where you are publishing your content. The name of your domain can cost you according to their availability or your needs. The name of your domains varies from .com, .org, .net and .sg. It can be anything you want if you pay the right price. The bigger the business you want, the better the domains you should choose. You have to pay for a domain every year which is very important to maintain the service of your site.

Site Hosting – This is another expense which comes with setting up and online site. There are different types of plans that a hosting service provides to their users. This can be very tricky for people to choose the plan which suits them the most. You should always go for a hosting service which is user-friendly, and you can maintain it easily. There are two types of hosting you can choose from. First is the shared hosting and the other is dedicated hosting. This also comes under the Cost of Website maintenance in Singapore. In shared hosting, you will have a shared server, and in dedicated you will have one of your own. The dedicated one is more preferable and faster.

Creating a Site – You can create your site easily using different advanced web development websites. There are many websites which will provide you with easy site building options. They are very user-friendly services. You can create a fully working website within a few hours. There are many options where you can upgrade your services to get a better website.

Different Features – The website you are creating should provide your features like uploading high definition pictures and videos. This is an important function to advertise your product on the site you need to upload its pictures or videos. There can be many copyright issues which can come with your images. So you will need an excellent web hosting service which will provide you with these features. These features can become Cost of Website maintenance in Singapore so that you will have the latest and advanced features.

Maintenance and Upgrades – There are different types of maintenance cost that a site requires. There can be upgraded to various features which can improve your client services. There are different features like creating a new page, replicating a current page, making different changes to a page, updating or removing plugins, adding widgets, adding pictures and videos or social media links.

Check out Novaitse Web Maintenance Cost in Singapore article for more insights.

How much do you think an SEO campaign should cost in Singapore?

cost of doing seo

There are many factors which lead to the costing of a good SEO campaign. Let’s first go through what constitutes a good SEO campaign to judge what is a good and reasonable price for it.

The process that a great SEO marketing consultant firm will go through is as such:

1) Understanding your business (industry, target customers, product/services)

2) Researching for suitable keywords which are relevant to your company as well as having searches

3) Finding out what the current search engine results page (SERP) your website is ranking for the targeted keywords/phrases

4) Analyzing your competition level and then providing you a quotation

5) After you sign up with them, they will start work for you

Here’s what the work will consist of if they’re a great marketing consultancy firm:

i) Analyze your on-site factors such as title tag, meta tags, meta keywords and overall site code and structure

ii) Make necessary changes to your on-site factors according to the above analysis

iii) Consistently building relevant and high quality backlinks from relevant and authoritative sites steadily over time

iv) Writing fresh, fully original, and relevant content and backlinking to your site

iv) Building social signals over time

v) Analyze your competition and SEO-results and adjusting your SEO campaign accordingly to that

Steps iii and iv are much more tedious than most people think it is, simply because the (white hat and legitimate) marketing consultants need to constantly produce fresh content on other relevant websites and linking back to you with diverse, relevant and semantic anchor text keywords consistently over a long period of time (usually at least 2-3 months)

 

Most companies charge a monthly retainer fee of between (mid-high) 3 figures to (low-mid) 4 figures.

The costs will go up if you are in a super competitive niche and/or your website’s current ranking.

Also, generally speaking, the number of keywords and type of value proposition of the marketing consulting company will affect the costs as well.

Some guarantee pages 1/2, some don’t. However, if you’re signing up with a SEO company that does not guarantee page 1/2 rankings and/or improvements, then you’re basically gambling. Because even if you gave them $1 / month, there is no results and you lose that $1. There is no difference if it is $1 or $10000 because you don’t see results of any kind and you still lost money.

Pretty much the same thing.

We have did an article some time back about Cost of Doing SEO in Singapore. Read while you can.

Why should you need a KICKASS Local SEO team to push your site

good seo singapore agency

A SEO company will assist you to design a website that will be ranked highly by the popular search engines such as Google, yahoo, Bing among others. They will ensure that your website has a professional look as well as attract more visitors to your website.

SEO experts will employ a number of complex techniques to ensure that your website has increase prominence within the search results, thus increasing the number of visitors on your site. It’s one of the popular online marketing strategies that will give your company the desired success.

The SEO team will organize the contents of your website in a balanced manner and ensure that the keywords are applied throughout your company website in a good percentage, to avoid keyword stuffing that will have negative effects on your websites. Sites with many keywords are usually rejected by the search engines; therefore it’s a good idea to engage professionals to design your site to ensure the required keyword density is taken in to consideration.

SEO Company will ensure that you have a competitive edge over your competitors by ensuring that your website is ranked at the top and therefore increasing the possibility of consumers visiting your website as opposed to your competitor’s link.

A SEO company will ensure that you get good rating on the search engines and that the content on your website is of high quality and users have a very easy time while navigating the site. A user friendly interface on a website is very important; it makes users have a good experience while accessing services on your site.

A SEO professional will offer your company the best services, value and solutions for your company. In addition you will be able to achieve a good internet visibility and increase your brand awareness.

Search engines are constantly changing the way they rank websites, a SEO company will therefore advice you constantly on the new ways on how to ensure that your site maintains the high rating.

Request A Free Quotation

Contact Novatise team to learn how our  SEO Services can add value to your next advertising campaign or marketing initiative.

What is INSIDE SALES and How can companies use this strategy

inside sales funnel

Whenever I am consulting a business to help them optimize their sales process, I try to get more into details of what are the good aspects of their current sales process and what are the bad ones.

More often than usual, I find following trends in their sales process.

MYTH DEBUNK

Hiring more sales people for more revenues – This is a common myth among sales people where they think that more sales people in the team is the single best way to get more revenues. Sure, having more people in the sales team might increase revenues but it won’t increase revenues without building a scalable sales machine. If you don’t know what parts of your sales process work and doesn’t work for your business then hiring more sales people will only increase cost but it won’t proportionally increase revenues.

Thin pipeline – Most of the sales people who are looking to close deals have a thin pipeline of qualified leads. There are a lot of junk leads in their pipeline which just keeps them busy but never converts. We think that sales manager should put focused efforts to provide a strong pipeline of qualified leads and enough number of leads for salespeople to pursue.

Hate for cold calls – Customers hate cold calling and so do salespeople who close the deal. Cold calling has been an important step in sales process for a long time. Customers today treat cold callers as spammers which automatically acts against the sales pitch. In new kind of sales, cold calling has been replaced by cold emails + cold calls. Even salespeople who close the deal hate to do cold calling. If at all you have a cold calling in the process, there has to be a separate resource hired for it whose role is to just do cold calling, qualifying leads and pushing it to sales people for a meeting or demo etc.

Read also: HOW TO WRITE A SEO-FRIENDLY ARTICLE

Based on all these common mistakes done by sales managers, we suggest a new way of doing sales in this internet age where a customer is well informed about the products and sales is done differently to develop a predictable sales machine.

There is a term for it in today’s world and it’s called inside sales – sales traditional sales person should adopt.

Following are the key aspects where inside sales and tradition sales different:

Dedicated roles for each team member: There are three major roles in inside sales process. 1. Database generation 2. Lead qualification 3. Lead closing. Each role is done by a dedicated team member whose job is to do only the role assigned to him/her. Example, if the sales person is good at closing a lead then they shouldn’t be doing cold emailing or cold calling to qualify the lead. It’s the job of a different person to qualify leads and that should be their only work. Focus is important for better conversion rates.

No cold calling only cold emailing: Customers hate cold calling and in today’s email age, you can find out if a person is interested in your product/service through a cold email. There is a certain way you write a cold email and the skill that salespeople need to learn with experience is how to capture potential customer attention through a cold email. Some of the things that sales people do is personalize a sales email that you are sending.

 

Different Sales team structure: Inside sales requires slightly different kind of team structure from traditional sales. There are three kinds of role in this new structure of inside sales and all are equally important. First rolewould be a lead database generator whose role is to generate enough number of leads which fit a predefined profile of potential customers, the second role would be a lead qualifier who uses cold emails followed by cold calls to qualify leads and makes the first contact with the potential customer and the third role would be a sales closer whose job is to close the deal and get the cheque.

 

Inside sales is also different in ways where there is no face to face meeting with the potential customer to close the deal and deal closing happens either online or on phone. This highly depends on the kind of customer you are going after as it might not work when you are dealing with enterprise level customers. It also depends on the ticket size of your product/service and lifetime value of the potential customer. Not having face to face meetings allows you to create a scalable sales process without having physical offices and employees at different geographies.

 

We highly recommend you to read about Novatise’s article on how to use Content Marketing to Drive Sales in Singapore

Create the Best Content Marketing Mobile Strategy – Novatise

seo content creation

Dissimilar to some promoting systems that objective a wide scope of likely clients, specialty showcasing centers around a particular fragment of customers that are as of now scanning for an efficient yours. It is safe to say that you are requesting that how locate the best substance advertising portable procedure to achieve the correct client in 2018? Market to who matters most.

The Bottom Line is that portable substance promoting techniques are outweighing conventional substance frames.

In the immense spread of misleading content substance, being the one to catch individuals’ consideration isn’t simple. While watching new patterns in content, we watch the significance of value over amount. Portable substance showcasing should be chipped away at after some time, tried and acclimated to requests from your specialty crowd. With persistence, steadiness, and readiness to adjust, your content creation can drive income in 2018 and past.

Organizations are quitting any and all funny business about regarding their online substance as a key asset, which implies building up a client driven approach. What’s more, if more clients are discovering you on versatile, that powers advertisers to organize a portable substance showcasing procedure.

Google will now give buyers a chance to purchase things specifically through Assistant and pursuit. Indeed. That implies without exploring to your site. So we are not just creating content promoting plans for a site, however for every conceivable mean incorporating your online perceivability.

Reliably Deliver a Distinctive Content Experience

A computerized advertiser who has considered the essentials of substance showcasing knows the idea isn’t too entangled – reliably give material of applicable incentive to your intended interest group. This gives a business more than trust. You require steps that enact your procedure, including your publication arranging forms, the parts and aptitudes included, and how to guarantee that your collaborations’ will adjust and demonstrate up with income.

Specialty Marketing Strategies for Mobile Audiences

On the off chance that you feel overpowered when arranging your substance technique for the year ahead, this post is for you. You can center around creating web content that your perusers need and that produces leads.

An extraordinary substance showcasing methodology drives beneficial client activity. It will stay with your on the bleeding edge keeping in mind the end goal to stay applicable to clients, and, all the more significantly, proficient and compelling. Individuals scan for important data on the web; content showcasing wedded with SEO gives it. In the event that you are requesting that how create and execute a very much made versatile substance promoting methodology for your business, you have to first comprehend the significance of substance showcasing and how individuals expend content.

Tooled with shading coded spreadsheets, very much characterized objectives, information of both your perusers and your opposition, and a strong measurements of on-course positive thinking over next a year will convey your substance curation endeavors and make the most of them. Extreme achievement implies not just estimating the ROI of your substance showcasing be that as it may, similarly as crucial as following ROI, is the thing that it takes to build it.

The all around arranged substance strategist ought to have two or three months of themes laid out for future distributing and intensification, yet being adaptable may top that all. On the off chance that another or distinctive blog entry theme lights up the skyline, go with the flow! Perusers need to remain aware of everything about prompt happenings that effect their general surroundings.

It begins with investigate, next you fabricate substance, and after that you showcase your substance. It isn’t adequate to have predominant informing today; you should have various solid backlinks to your best substance with a specific end goal to acquire high higher activity levels from groups of onlookers that you are attempting to reach. It is incomprehensible for one individual to decide, execute, measure, and change your substance on a reliable premise. To outline and actualize a substance methodology that will develop your client base, you require a Director of Content Strategy. Despite everything you require individuals to make your narrating, make visual substance, and others to get perusers consideration via web-based networking media stages.

Content creation requires collaboration.

The mystery fixing to a noteworthy substance is collaboration with a gifted individual in charge. Your business can’t stand to hold back on this component of business and promoting. Content has turned into the ideal specimen for website improvement. Regardless of whether you’re a showcasing master or not, getting a handle on the nuts and bolts of SEO likens to mark perceivability and introduction—two things each organization, brand, and distributer needs.

The most effective method to Best Position Your Content StrategyHow to Best Position Your Content Strategy

Getting SEO, content creation, and PR working adequately together is testing; anyway utilizing key PR messages in your SEO content makes your image simpler to perceive.

The sheer volume of substance required in the present computerized scene makes it hard to keep up a steady message with your key gatherings of people. We help organizations rapidly move from being excessively wide with their business objectives, similar to “increment income” to the more unbalanced however required inquiries, as: “Are you ready to gauge and track those objectives?”, or “Does your business have the ability to meet them?” If the appropriate response is vague or negative, no stresses, you would now be able to commit an opportunity to make up for lost time. We’d love to enable your organization to surpass the objectives you at first set.

Consistently is a new beginning.

While making a substance procedure for the up and coming year, or checking on your current one, arranging admirably ahead of time is vital. In all actuality, a ton is changing later on of substance and SEO in 2018. A great deal of the old frameworks we’ve all comfortable with are rapidly being supplanted with further developed innovations, such as coordinating substance to voice-enacted looks. Ensure who you give your ear to is an organization that has some expertise in this and is present in their substance systems.

Through your Google Analytics, Google Reviews, research and client criticism, important understanding into what’s working and what isn’t will recognize the substance on your site that necessities change, what should be included, and what should be erased.

Our consultation will guide and transform your substance technique into one of more prominent quality. Content corrections just yield better outcomes on the off chance that you are not simply speculating it. We as a whole tend to love our own suppositions, yet information is regularly much better at it. It generally astonishes me when as people, we so frequently accept that our hunches are correct. I have mellowed much and taking in (the most difficult way possible) to give information no less than a chance to confirm my contemplations previously proceeding onward them. As a rule, the long haul advertising benefits are picked up from a considerable measure of the correct research and diligent work.

HOW TO WRITE A SEO-FRIENDLY ARTICLE

seo friendly article

Must be well aware of the term ‘blogger’, aren’t you?

Writing is an art and one who masters this art indubitably rules the blogging world. Coming across the term SEO, we can refer it as the procedure of ensuring the visibility of a website through a channel which is called as the search engine. So what really is referred to as the SEO-FRIENDLY article? An article on blogs or online platform is certainly far more different than articles written on paper. It requires highly specialized skills in order to gain popularity in the internet world. It’s definitely not everyone’s cup of tea.

Getting a website for business purpose is one thing and running it successfully is a completely different context. The SEO content deals with 2 major parts, which is derived from the name itself. One is the process of optimization of the search engine and the other one being the content of the articles which involves all the required databases and information an internet user searches while surfing.

Have a read at the following under mentioned information which might prove conducive to you regarding the improvement in writing a SEO-friendly article.

WHAT IS IT THAT TAKES TO ACCOMPLISH THE OBJECTIVE?

  • HEADINGS AND SUBHEADINGS ARE VITAL!

The cream of the content lies very well in the use of headings as well as required sub-headings of the article in order to achieve SEO-friendly tag. The websites that deal with SEO articles are mostly magazines-styled. So the content seems to be quite long. So, on the part of a reader, it proves to be really boring and uninteresting if it lacks catchy headings and subheadings. So that’s certainly a crucial point to be taken care of.

  • DEALING WITH KEYWORDS:

The ranking of your article by a search engine is directly in relation to the use of the keywords you put up in your content. The selection of the keywords plays a vital role in the success of the article. The selection should be such that the keywords must possess important relevance and basic information in regard to the content on which the article is associated with. The search engine manages its function by searching the articles through the means of keywords only. It does this following specific algorithm. So we see that keyword selection is indeed crucial in obtaining a SEO-friendly article. Long tail keywords act as catalyst in this process.

  • THE CONEPT OF PLAGIARISM AND THE QUALITY OF CONTENT:

One of the key points to be taken utmost care of is the concept of plagiarism which indicates the percentage of originality in the content. All the plag-free articles tend to acquire more viewers in comparison with the copied ones. Alongside, the article must possess a high quality content in order to be heavily searched and viewed because the internet world seeks quality all over. So one must consolidate on the quality of content after taking care of all the plagiarism.

Check out Novatise’s Copywriting Services

  • ADDITIONAL USE OF OUTLOOK AND IMAGES ACTS AS ICING ON THE CAKE!

In order to make the article look sumptuously readable and popular, one must be able to make use to certain tools like outlook as well as perfect pictures. Courtesy of outlook, a user can get easy notification for what he/she is really into while surfing. Images also attract internet users as they get a brief idea of whatever they are searching for. So these are additional items in order to achieve the tag of an SEO-friendly article.

THE CONCLUSION:

The main task of any major search engine is to rank all the websites according to certain parameters. The parameters include the above mentioned points such as the quality of content, the appropriate selection of keywords, the amount of plagiarism and the additional use of images and other valuable details. The main motive is to attract the web-traffic which means attracting more number of viewers to your developed website which includes SEO-friendly articles. It’s really not that easy as it sounds. As we have mentioned earlier, writing is an art and it certainly requires highly specialized skills in order to attain mastery. Keeping the discussed points in mind, one might find the key to write an idiosyncratic SEO-friendly article.

by SEO Expert

What you should know about Technical Aspects of SEO

technical aspect of seo

Let us consider any motor/generator which deals with conversion of energy. It has high ratings and necessary supplies. But the inner windings are weak. Will it be able to run at full efficiency? Will it deliver the required power? Quite naturally the answer is NO. The same goes for the search engine optimization process as well. The SEO deals with the optimization of a website in order to increase the rank amongst the most searched websites as per the statistics provided by various search engines. No questioning about the fact the quality of content in a webpage in a site is crucial but you just can’t overlook the importance the technical aspects in search engine optimization (SEO) process possess. The SEO can be considered as a total project or campaign that involves both the quality of content part as well as the technical aspect in SEO. The technical search engine optimization can be defined as the method undertaken by an expert in dealing with the compatibility of a particular website in accordance with the available search engine options for the proper viewing as well indexing of the content and ranking as well.

In this article, we will have a glance at all the major technical aspects a SEO contains.

A LOOK AT THE SEO TECHNICAL ASPECTS:

The technical aspect in the SEO process can be broadly categorized into 2 basic divisions, namely OFF-PAGE aspect and ON-PAGE aspect. These divisions combine together to focus on the process where a search engine indexes the entire web content and the crawling of the particular website. We all are certainly well aware of the On Page aspect which deals primarily with the content of the webpage, the selection of certain keywords which act as catalyst in the process of web-trafficking and also improving the user experience. The Off Page aspect deals with the behavior of the search engine towards the website on the basis of comparison between websites.

So what all exactly are the various SEO technical aspects?

  • HINDRANCE TO CRAWLING

It is mandatory to for an in-depth study of any issue regarding any hindrance to the crawling. When a search engine goes through a website, it is necessary to find out if anything comes in the way and acts as any sort of hindrance. A SEO audit proves to be quite helpful in this regard.

  • THE ISSUE OF DUPLICATE CONTENT

This happens to be one of the basic technical aspects in SEO. We often find that the same content is available at multiple locations. Though it is easy on the part of the one who is searching for that particular content, but it becomes difficult on the part of the search engine as it cannot provide the assurance that the user is guided to your website for viewing the content. So, it is an important issue to be taken care of.

  • THE SPEED OF LOADING OF THE WEBPAGE

It can be safely concluded that the ranking of the website according to the search engines is in direct relation with the speed at which the webpage loads the content. The crawlers are impatient in this fast growing digital world. So time is a major factor. A good page loading rate leads to increase in revenues.

  • THE STRUCTURE OF URL

We have seen that the success to SEO lies in the selection of keywords. Moreover, the keywords are included clearly in the URL nowadays, which was not possible earlier. The users get easy access to the stuff they are searching for just by clicking on the URL link.

  • THE RECENT TREND OF MOBILE FRIENDLINESS

The new era of mobile search has taken a huge step forward in dealing with the viewing of the web content. One must optimize this issue so that a mobile phone user can have easy and proper access to whatever he queries for. Various tools have been developed in order to check this.

CONCLUSION:

It can be quite certainly pointed out that the need of the hour is how to deal with all the SEO technical aspects. Optimization of all the technical aspects possible will result in the desired success in the field of SEO procedure. This will lead to increase in sales and profits for any individual or any organization.